Gaya APA
LOVELOCK, C., WIRTZ, J.
(2011).
SERVICES MARKETING; People, Technology, Strategy
(
7th)
.
Boston:
PEARSON.
Gaya MLA
LOVELOCK, Christopher., WIRTZ, Jochen.
"SERVICES MARKETING; People, Technology, Strategy".
7th
Boston:
PEARSON,
2011.
Text.