Gaya APA

CRAVENS, D, W., PIERCY, N, F. (2013). STRATEGIC MARKETING (10th). New York: MCGRAW-HILL.

Gaya MLA

CRAVENS, David, W.., PIERCY, Nigel, F. "STRATEGIC MARKETING". 10th New York: MCGRAW-HILL, 2013. Text.