Gaya APA

Moriarty, S, E., Mitchell, N. (2012). ADVERTISING & IMC; Principles and Practice (9th (Global Ed.)). Boston: PEARSON.

Gaya MLA

Moriarty, Sandra, E.., Mitchell, Nancy. "ADVERTISING & IMC; Principles and Practice". 9th (Global Ed.) Boston: PEARSON, 2012. Text.