Gaya APA

PERREAULT, W, D., CANNON, J, P. (2014). BASIC MARKETING; A Marketing Strategy Planning Approach (19th). New York: MCGRAW-HILL.

Gaya MLA

PERREAULT, William, D.., CANNON, Joseph, P.. "BASIC MARKETING; A Marketing Strategy Planning Approach". 19th New York: MCGRAW-HILL, 2014. Text.