Gaya APA

BELCH, G, E., Belch, M, A. (2015). ADVERTISING AND PROMOTION; An Integrated Marketing Communications Perspective (10th (Global Ed.)). New York: MCGRAW-HILL.

Gaya MLA

BELCH, George, E., Belch, Michael, A.. "ADVERTISING AND PROMOTION; An Integrated Marketing Communications Perspective". 10th (Global Ed.) New York: MCGRAW-HILL, 2015. Text.