Gaya APA

Clow, K, E., Baack, D. (2016). INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS (7th (Global Ed.)). Boston: PEARSON.

Gaya MLA

Clow, Kenneth, E.., Baack, Donald. "INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS". 7th (Global Ed.) Boston: PEARSON, 2016. Text.