Gaya APA

Markides, C, C. (2008). GAME CHANGING STATEGIES : How to Create New Market Space in Established Industries by Breaking the Rules . United States: JOSSEY BASS.

Gaya MLA

Markides, Constatinos, C.. "GAME CHANGING STATEGIES : How to Create New Market Space in Established Industries by Breaking the Rules". United States: JOSSEY BASS, 2008. Text.