Gaya APA

Semenik, R, J. (2012). ADVERTISING AND PROMOTIONS AN INTEGRATED BRAND APPROACH (6). Singapore: SOUTH-WESTERN CENGAGE LEARNING.

Gaya MLA

Semenik, Richard, J.. "ADVERTISING AND PROMOTIONS AN INTEGRATED BRAND APPROACH". 6 Singapore: SOUTH-WESTERN CENGAGE LEARNING, 2012. Text.