Gaya APA

McCARTHY, E, J., Perreault, J, W, D. (1985). ESSENTIALS OF MARKETING THRID EDITION (3). USA: RICHARD D. IRWIN INC..

Gaya MLA

McCARTHY, E., Jerome., Perreault, Jr., William, D.. "ESSENTIALS OF MARKETING THRID EDITION". 3 USA: RICHARD D. IRWIN INC., 1985. Text.