Gaya APA

Guiltinan, J, P., Paul, G, W. (1985). MARKETING MANAGEMENT STRATEGIES AND PROGRAMS SECOND EDITION (2). USA: MCGRAW-HILL.

Gaya MLA

Guiltinan, Joseph, P., Paul, Gordon, W.. "MARKETING MANAGEMENT STRATEGIES AND PROGRAMS SECOND EDITION". 2 USA: MCGRAW-HILL, 1985. Text.