Gaya APA

CRAVENS, D, W., W., L, J, C. (1983). STRATEGIC MARKETING CASES AND APPLICATIONS (-). Illinois: RICHARD D. IRWIN, INC.

Gaya MLA

CRAVENS, David, W.., W., Lamb, Jr.,, Charles. "STRATEGIC MARKETING CASES AND APPLICATIONS". - Illinois: RICHARD D. IRWIN, INC, 1983. Text.