Gaya APA

McCARTHY, E, J., Perreault, J, W, D. (1982). ESSENTIALS OF MARKETING (3rd edition). USA: RICHARD D. IRWIN INC...

Gaya MLA

McCARTHY, E., Jerome., Perreault, Jr., William, D.. "ESSENTIALS OF MARKETING". 3rd edition USA: RICHARD D. IRWIN INC.., 1982. Text.