Gaya APA
CRAVENS, D, W.
(2000).
STRATEGIC MARKETING
(
6)
.
Boston:
MCGRAW-HILL INTERNATIONAL BOOK COMPANY.
Gaya MLA
CRAVENS, David, W..
"STRATEGIC MARKETING".
6
Boston:
MCGRAW-HILL INTERNATIONAL BOOK COMPANY,
2000.
Text.