Gaya APA

Price, B., Jaffe, D. (2015). YOUR CUSTOMER RULES! : Delivering the Me2B Experiences that Oday's Customers Demand . San Francisco: Jossey-Bass.

Gaya MLA

Price, Bill., Jaffe, David. "YOUR CUSTOMER RULES! : Delivering the Me2B Experiences that Oday's Customers Demand". San Francisco: Jossey-Bass, 2015. Text.