Gaya APA

BURGELMAN, R, A., MAIDIQUE, M, A. (2001). STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION (3). Boston: MCGRAW-HILL.

Gaya MLA

BURGELMAN, Robert, A.., MAIDIQUE, Modesto, A.. "STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION". 3 Boston: MCGRAW-HILL, 2001. Text.