Gaya APA

Kaplan, R, S., Norton, D, P. (2004). STRATEGY MAPS; Converting Intangible Assets into Tangible Outcomes . Cambridge, Mass: HARVARD BUSINESS REVIEW.

Gaya MLA

Kaplan, Robert, S.., Norton, David, P.. "STRATEGY MAPS; Converting Intangible Assets into Tangible Outcomes". Cambridge, Mass: HARVARD BUSINESS REVIEW, 2004. Text.